Grow Your Integrative Medicine Business By Telling Bigger Stories
eBook by Glenn Sabin
While a well-balanced mix of traditional advertising, marketing, media relations, referrals, and reputation management remains vitally important and necessary to increasing and retaining integrative medicine patient volume, it is now imperative for your clinic or center to become a content creator.
Yes, that’s right, a publisher. Like Mayo Clinic, Johns Hopkins and Cleveland Clinic—all of whom are leading trusted medical publishers. But how is this possible? How does this scale for a small boutique clinic, medium size center, hospital system or academic integrative medicine center? How exactly does one go about creating a content strategy?
