5 Legal Tips for Setting Up A Functional Medicine Practice
Michael H. Cohen, JD shares 5 legal tips that address some core legal fundamentals when setting up a functional medicine practice.
FON: The Business of Integrative Health & Medicine
The Tipping Point: Integrative Health as the Standard of Care
The second decade of the 21st century will be recognized as the tipping point beyond which integrative health and medicine became the standard of care in the United States.
7 Chronic Website Symptoms Hurting Your Integrative Practice: Addressing Root Causes
Today, over 85 percent of patients search online before booking a doctor’s appointment. If your website isn’t fully optimized to drive patient volume, you are losing business.
Integrative Healthcare: Value Ready in 2016?
[This article originally appeared on the Altarum Institute Health Policy Forum blog, and is used with permission.] The advances made across the archipelago of integrative health and medicine disciplines in 2015 continue to be significant. If not yet a “movement,” the practices continue their inexorable flow into the established precincts of medicine, wellness, and prevention….
Becoming an Integrative Health Thought Leader: Part 7—Conclusion
The integrative health industry may be young, but it is vibrant and growing. Relatively small, it is increasingly becoming a contested space. Developing your personal brand, on the road to establishing thought leadership, is necessary to ensure realization of the full potential of your career—all based on the unique goals you set.
Becoming an Integrative Health Thought Leader: Part 6—Monitoring + Promoting Your Brand
Protecting and promoting your personal brand, to better your position as a thought leader, is critical. It requires proactivity, with ongoing monitoring of your good name and reputation—you must always have your ear to the ground.
Becoming an Integrative Health Thought Leader: Part 5—Media
It’s absolutely worthwhile to invest the requisite time to create a media engagement framework to grow your personal brand. A balanced and strategic approach to owned, earned, contributed, and paid media will result in measurable dividends along your path toward earning irrefutable thought leadership.
Becoming an Integrative Health Thought Leader: Part 4—Content Strategy
For centuries, medical practitioners and scientific thought leaders have used various forms of content to establish and extend their positions. The written and spoken experiential word, in combination with research activities and publication in the medical literature, are the primary drivers of thought leadership.
Becoming an Integrative Health Thought Leader: Part 3—Unique Positioning
Your niche is the space into which you must direct your expertise with laser-like focus to break through the clutter of consumer (or medical professional) information overload.
Becoming an Integrative Health Thought Leader: Part 2—Branding + Platform
Your personal brand is who you are, representing your life, work, and purpose, therefore it ultimately influences all those around you—essentially your personal brand impacts how others feel. The first step in determining what your ‘integrative health personal brand’ should embody is to honestly and thoroughly answer this set of 10 core questions….
