Glenn Sabin and nutraceutical expert Lise Alschuler, ND, FABNO attempt to break through the din and unremitting confusion sown by the media whir around dietary supplements, the industry that champions their use and public health in general.
CTCA’s success in distinguishing its brand as a ‘destination cancer center’ offering ‘whole person care’ is worthy of a “Harvard Business Review” case study. You’d have to live under a rock to escape their robust, ongoing television and radio advertising presence. This barely touches on CTCA’s full arsenal of resources, tools, tactics, and strategies used to feed their well-oiled business development machine.
Based on current CPT codes and anemic Medicare and private payer visit reimbursements, it’s untenable in this economic environment to operate a comprehensive integrative medical delivery model requiring a hamster-wheel-like approach to maintain patient volume and sustain appropriate physician income levels.
Clinic models inform business models and vice versa. But what is the best approach for delivering integrative health and medicine services in your community?
In his excellent post, “Revisiting Escape Fire: The War to Rescue Our Health,” integrative health publisher and thought leader John Weeks questions the impact of this highly regarded documentary as a truly effective healthcare delivery game changer, and he appeals for a harder-hitting sequel to help finish the job. Glenn Sabin takes a closer look.
Frankly, your customers (aka patients) and prospective clients couldn’t care less about you, your ambitions and why your services or products are special. They’re focused on themselves, their own problems and how you might be able to help them. This has always been the reality.
Left unattended, your online reputation can negatively impact the personal brand you’ve worked so long and hard to create as a caring, respected healer. Of course, this is detrimental to the overall health of your practice.
Glenn Sabin explains why you’re missing a big opportunity to grow your integrative practice if you’re not publishing a newsletter to engage patients and prospects.
FON’s practical guide to developing a quality newsletter for your integrative health brand. Now’s the time to become a publisher—a bona fide media-maker—to engage your patients and prospects!
Important paper authored by Clinical Practice Committee of Society for Integrative Oncology provides guidance on incorporating top 10 supplements for cancer care.
The Rise of Integrative Health & Medicine
By Glenn Sabin and Taylor Walsh
We will also send you the best of our blog—The Business of Integrative Health & Medicine.