FON: The Business of Integrative Health & Medicine

Grow Your Integrative Medicine Business By Telling Bigger Stories

Content is the fuel that launches thought leadership, the glue that binds social media and the only path to meaningful, sustainable health consumer engagement. It is now imperative for your clinic or center to become a content creator—that’s right, a publisher—to effectively build trust around your brand and grow patient volume. Download our FREE 31-page eBook.

Of Course Preventive Medicine Will Save Money—But Not the Government’s Current Definition of the Intervention

So here we are. There’s roughly just shy of $10 billion dollars left in the Prevention and Public Health Fund, and according to top health economists, some of these so-called preventive services save lives and treasure, and others not so much. Now is the time to redefine what we call preventive medicine by combining the useful screenings and educational interventions that are proven to effectively save lives and money, and incorporate the basic tenets of integrative health and lifestyle medicine to promote health.

How to Improve Your Integrative Medicine Brand Identity

Your brand name and logo are the first things a prospective customer (patient) typically encounters when searching for an integrative healthcare provider.

PCORI Includes ‘CAM’ in First Funding Announcement

Notably, the list of 25 initial PCORI awards includes two that are CAM or integrative health focused. One is Evaluation of a Patient-Centered Risk Stratification Method for Improving Primary Care for Back Pain. The second is led by University of Pittsburgh researcher Michael Schneider, DC, PhD: A Comparison of Non-Surgical Treatment Methods for Patients with Lumbar Spinal Stenosis.

UPDATE: Insurance Coverage for Integrative Healthcare Services in 2014

Section 2706 of the Affordable Care Act prevents health insurance plans from capriciously excluding a range of integrative health practitioners from coverage, based solely on licensure. While HHS Secretary Sibelius moves forward to ensure its implementation, the AMA contemplates what actions they may take to upend this landmark non-discrimination language.

How to Sell Integrative Healthcare to Corporate America

A practical baseline approach for any integrative healthcare provider wanting to engage self-insured companies in meaningful dialogue around the attributes of whole person care. Integrative health clinical modalities and approaches are still relatively unknown to corporate America. They need your help!

Self-Insured Employers and Integrative Medicine: The Perfect Marriage

Integrative healthcare providers have been well positioned to provide quality corporate wellness programs and executive physicals for some time. Closely connected to this phenomenon, literally, is the largely overlooked fact that more than 100 million Americans today receive their healthcare benefits through self-insured companies.

Integrative Medicine is a Story, Not an Advertisement

In contrast to interruptive forms of advertising, content development allows integrative healthcare providers the opportunity to create thoughtfully crafted stories. Done right and targeted, storytelling engages. It has the profound power to connect on an emotional level.

Hospital Systems Ignore Integrative Medicine at their Peril

The majority of hospital systems and cancer centers in major U.S. markets now offer an integrative medicine program of some shape or form.

16 Blogging Basics for Your Integrative Medicine Brand

Following these rules to activate the writing of your blog posts—even if you are not a prolific scribe—will help keep your writing focused.

 
 
 

Get FON: The Business of Integrative Medicine blog delivered FREE to your inbox!