In his excellent post, “Revisiting Escape Fire: The War to Rescue Our Health,” integrative health publisher and thought leader John Weeks questions the impact of this highly regarded documentary as a truly effective healthcare delivery game changer, and he appeals for a harder-hitting sequel to help finish the job. Glenn Sabin takes a closer look.
Frankly, your customers (aka patients) and prospective clients couldn’t care less about you, your ambitions and why your services or products are special. They’re focused on themselves, their own problems and how you might be able to help them. This has always been the reality.
Left unattended, your online reputation can negatively impact the personal brand you’ve worked so long and hard to create as a caring, respected healer. Of course, this is detrimental to the overall health of your practice.
Glenn Sabin explains why you’re missing a big opportunity to grow your integrative practice if you’re not publishing a newsletter to engage patients and prospects.
FON’s practical guide to developing a quality newsletter for your integrative health brand. Now’s the time to become a publisher—a bona fide media-maker—to engage your patients and prospects!
Important paper authored by Clinical Practice Committee of Society for Integrative Oncology provides guidance on incorporating top 10 supplements for cancer care.
Glenn Sabin offers a practical approach to achieving corporate or institutional buy-in for integrative medicine clinical services and educational programs.
A physician tirelessly invests more than a decade of her life devoted to scholarly study in college, medical school, residency and fellowships. However, the long journey in pursuit of a medical degree rarely intersects with practical opportunities to learn the fundamental basics of business development and management. This is a most unfortunate reality when considering the ramifications. Let’s take a look.
I am widely known as the “digital” marketer based on my writings and consulting practice which often focus on customer engagement via online strategies. That’s fair. And today I’m here to tell you that there are plenty of tried and true methods for building clinic utilization not dependent on the Web or digital marketing.
Creating quality content and delivering it in a format that your customers (aka patients) and prospects prefer to consume their media is more important than ever. For many, that preferred format is now video.
The Rise of Integrative Health & Medicine
By Glenn Sabin and Taylor Walsh
We will also send you the best of our blog—The Business of Integrative Health & Medicine.