FON: The Business of Integrative Health & Medicine

Social Media’s Free Ride Is Over: Challenges and Opportunities

As an Integrative health organization that has invested significant time and resources building audiences on social media, you are now faced with a stark reality: You do not own your profiles… nor your followers, likes, and subscribers; you simply rent them. The rules of engagement are beyond your control. The social media ‘organic reach’ free…

Advancing the Global Impact of Integrative Oncology

Society for Integrative Oncology (SIO) spearheads publication in JNCI Institute Monographs, titled ‘Advancing the Global Impact of Integrative Oncology’.

Quality Counts: A Clinician’s Guide to Supplement Quality

Special report on how nutritional supplements are defined, manufactured, and regulated.

Integrative Health’s Place in Medical School Curricula

Only by teaching young medical students about health creation—their own, first—will they become healthier students and, ultimately, healthier practicing physicians. This will also position this next generation of docs to transmit these same teachings to their patients.

When Alternative Cancer Care Kills

Glenn Sabin shares his thoughts on the dangers and misconceptions of alternative cancer care, in contrast to evidence-informed integrative oncology.

Now, More Than Ever, Professional Dietary Supplement Quality Counts

The state of supplement regulation and quality assurance is far more evolved than the industry’s loudest critics choose to believe. But it is far less thorough and consistent than advocates care to admit. There is clearly much room for improvement.

Independent Contractor Physician—Kickback or Compensation?

If you’re a successful physician, chiropractor, acupuncturist, or other licensed healthcare provider, and you want to provide overflow patients to another practitioner you hire, then this post if for you. By Michael H. Cohen

Ultimate Guide: Using Community Events to Gain More Patients

Nothing touches people like an ‘in-person, living, breathing, experience’. Whether it’s sports, music or … yes, even health and medical information—LIVE (done well) will always engage more than books, television programs, or websites. Here’s how to make it happen.

‘Educating’ is Most Effective Marketing Strategy for Integrative Health Providers

As an integrative health provider, you are wired to educate. Inside you exists the most powerful marketing machine ever devised by humans: teaching and engaging through quality storytelling.

SEO Magic: 7 Ways for New Clients to Find Your Integrative Health Practice

Whether yours is an established practice, or you are relatively new on the scene, it’s critical to take ‘ownership’ of your local market. And for that, you need to make it easy for people to find you.

 
 
 

Get FON: The Business of Integrative Medicine blog delivered FREE to your inbox!