As an integrative functional medicine business owner or executive, you may serve a local, national, international clientele, or a group of constituents comprised of varying demographics and psychographics. So how do you best decide fair market value for what you offer?
Functional medicine should never be considered indistinguishable; widely accessible? Yes. Indistinguishable? No. I am deeply concerned that certain functional medicine enterprises are in danger of becoming a commodity.
Properly naming your integrative medicine enterprise is critical to your success. Careful consideration must go into this decision-making as you develop the brand ethos of your organization and define your target customers.
You don’t have to be part of a formal sales team to be ‘in sales’. We are all in sales. Yes, including you. You just may not have realized it yet.
You may pen exceptional prose, do a bang-up job on crafting business reports, or churn out scientific papers with ease—but are you the best person to write the content for your website, collateral, advertisements, or any number of key copy and messaging areas organization-wide? Or even for your small business?
Your brand positioning matters. If you do not budget and invest in the core aspects of your brand and platform, in unison, and upfront, you are ultimately impeding your cash-flow and disadvantaging your enterprise right out of the gate.
Though 2017 is closing with a booming stock market that equals wealth for the U.S., the subject of health [care] for our population will not end quite as positively. In addition to rising insurance costs and deductibles, the U.S. population is dealing with deep-seated confusion and anxiety over tax reform law that takes coverage away…
As an Integrative health organization that has invested significant time and resources building audiences on social media, you are now faced with a stark reality: You do not own your profiles… nor your followers, likes, and subscribers; you simply rent them. The rules of engagement are beyond your control. The social media ‘organic reach’ free…
Society for Integrative Oncology (SIO) spearheads publication in JNCI Institute Monographs, titled ‘Advancing the Global Impact of Integrative Oncology’.
Special report on how nutritional supplements are defined, manufactured, and regulated.
The Rise of Integrative Health & Medicine
By Glenn Sabin and Taylor Walsh
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